Sun Network - Kalanidhi Maran Essay Example for Free

Sun Network Kalanidhi Maran EssayI welcome you to my presentation on Indias media baron alike known as the sunshine male child of india, yes i am here to deliver a small presentation on Mr Kalanidhi Maran. ,founder , Chairman and the ex managing director of Sun Networks. Sun network is considered as The most profitable broadcaster in Asia and the largest planet tv network in india. Before i could present the different contrastes that function under the provoke company Sun Network i would like to share the early life and family back grime of Mr Kalanithi Maran. Born on July 24th 1964 in one of the most powerful political family in Tamil nadu. He is none other than the grand nephew of the former chief minister of Tamil nadu Dr Karunanidhi , president of DMKparty, Kalanithi marans father Murasoli Maran , ex Union minister for commerce . Kalanidhis brother is also a swell up known face in the Indian politics, former union minister for information technology and talk and texti le ministry Mr dhayanidhi maran.Born in such an influential family helped him to pursue his education in some of the outperform institutions. He did his schooling in Egmore Don bosco Chennai After which he went on to Loyola College Chennai where he was elected as the student chairman and is still remembered for leading an agitation on the evils faced by the tamilians living in Srilanka. He also received his MBA from University of Scranton, Pennsylvania USA.He started his career in late 80s with a weekly tamil magazine named Kunkumam which was owned by his father murasoli maran. He worked with kunkumam where he learnt the advantages and kitchen range for media in India. In 1990 at the age of 26 he started his own monthly video newsmagazine named poomalai which was circulated among the tamils in india and abroad. Here he realised the acceptance of video format in magazines but this business failed ,because of the plagiarisation problem that prevailed thus prompting him to start a t elevision channel.Kalanidhi maran realised the difficulties in starting a tv channel directly so he wanted to learn the nuances of the game before venturing into the business so for the first time he approached zee tv with the idea of airing 3 moments of tamil shows which was rejected straight away and later on accepted by ATN channel. But Kalanidhis use up was to start a 24 hour tv channel. On April 14th 1993 Sun TV was innate(p) with an investment of 20 Lakhs by availing a bank loan. Expanded its operations to a 24 hour tv channel in tamil telugu kannada Malayalam and Bengali languages nd thus sun network was born(p) .Kalanidhis brand of leadership is marked by innovation and staying several steps ahead of competition. At a time when news programming was considered a non-revenue-generating obligation, his was the first private channel in the country to beam a Daily News Bulletin. The phenomenal success of Sun TVs News, rewrote viewership and advertising projections. Today, Sun TV is also the first channel in the country to set up its own earth station.