History of 5 Bowen Road Essay Example for Free

History of 5 Bowen Road Essay Look at any old photo of pre-1950 Hong Kong and the hillsides above the city were dotted with handsome verandah type homes like this one. From the Mid-levels up to The Peak, every successful European merchant, official, compradore or trader scrambled to put up a mansion befitting their perceived status in colonial society. This home was built in 1914 by the property company, Hongkong Land Investment and Agency Company Ltd. Its Devonian name ’Iddesleigh’ (pronounced Idslee) derived from the origins of its occupant, A Mr. Â  Mowbray Stafford Northcote secretary of the Hongkong Land Investment and Agency Company, who was an honorary correspondent to the magazine ‘Devonia’ and was related to the Earl of Iddesleigh. In common with many structures which were built on Hong Kongs precipitous hillsides, the house stands on a handsome, terraced granite base. When built, the house would have had sweeping views across the harbour and its verandahs would have been open to the elements. Three-storey building built in neo-classical style, Corinthian columns, bow arch, decorated with carved eaves and rich ornate interior decoration, showing the lofty building owner socioeconomic status. The top of the building facade reflects its ornate pediment architectural style influenced by the Baroque. During the Japanese Occupation (1942-1945), this building was requisitioned as the home for the Japanese Imperial Naval commander. After liberation at the end of the Second World War, the house was occupied by the Royal Navy and it would later become the official residence of the senior RN officer in Hong Kong, the Commodore-in-Charge and has been better known as the Commodores House since 1952. In 1979, the building was handed over to the Hong Kong Government. In 1990, the building was allocated for charity Mothers Choice Baby Nursing and residential special child care centers.

Dodge Ram Quad Cab Advertisement :: Advertising Marketing

Ram Tough The makers of the Ram Quad Cab make the claim that this truck is representative of the new Dodge. This truck is, according to the makers, more comfortable and easier to ride in than other trucks. In addition, loading and unloading people and cargo is made easier when using their truck. The Dodge company makes the claim that their full-size pickup truck is among the best and backs this up with impressive evidence in this advertisement. When Dodge says in their opening sentence that their company is always open for new ideas, they could be suggesting that other companies are not as willing to accept change. They also insinuate that they give people what they want and expect from a truck, resulting in the company's success. Implying that their company is "legendary" because of their reputation for having powerful trucks, they show complete confidence in the fact that their truck is better in its class. This Dodge Ram 4x4, according to the advertisement, is the "first extended-cab pickup ever with four doors", placing it among an elite group of vehicles. It appears that the company is so confident in its product that they even predict it will win a fourth J.D. Power and Associates in the upcoming year. In addition to the evidence, Dodge even makes an appeal to the "common man" by saying that they make their truck roomier mainly because they "think it's a darn good idea", believing that they are providing people with what they have come to expect from them. They emphasize what a "proud" company they are because of their many achievements and their devotion to the consumer. The Dodge company does not make their claims lightly. They back up their statements with strong support. One example of this is their assertion that they have a "roomy, even more economic interior" and a "big, comfortable backseat" that help to separate their truck from the competition. Even more convincing is their factual evidence by J.D. Power and Associates, noted for their credible analysis of cars and trucks, who ranked the Ram Quad Cab as the "Most Appealing Full-Size Pickup" for the third year in a row. These facts, coupled with an appealing and vibrant picture of the truck, draws the reader in and makes him more interested in the product.

Boeing: Selling a Dreamliner

What is Boeing selling in the 787 Dreamliner? Discuss this in terms of the core benefit, actual product, and augmented product levels of 787 Dreamliner. The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation by â€Å"looking at every aspect of the flying experience†. Boeing wanted to provide its corporate clients with an aircraft that falls into the midsized wide body market with ground breaking innovations that would translate into true benefits for its customers. Boeing 787 Dreamliner brings the speed range and capacity of the big jumbo jets to the mid-size market.It is designed to be the world’s lightest and most fuel efficient passenger jet, providing cost savings to their consumers. By looking at the entire flying experience, Boeing developed new product innovations in the 787 Dreamliner. Such innovations bring 20% less fuel consumption than comparability sized planes, an interior that offers a flexible design aimed at providing mu ltiple configurations for seating capacity, increased cargo capacity, enhanced safety and technology to cut departure delays and improvements to the passenger travel experience.Boeing prides itself on offering augmented product levels through superior customer relationships both during and after the sale. Boeing invests heavily in managing customer relationships during the lengthy sales cycle, through its sales and service technicians, financial analysts, planners, engineers etc. , all dedicated to finding ways to understand and satisfy airline customer needs. After the sale, the sales executives stay in almost constant contact with the customer to ensure that they stay satisfied.In this case of the delayed product delivery, Boeing augmented the product by announcing its commitment to working with its customers to minimize the impact of the delays as well as offering incentives and penalty payments to those customers. There are three major types of buying situations in Business mark ets. Identify which one better describes the situations of the airline mentioned as buyers of the 787 Dreamliner and explain.As a customer to the Boeing 787 Dreamliner, I believe this situation is best described as a New Task, A business buying situation in which the buyer purchases a product or service for the first time. Although the customer may have purchased products previously from Boeing, this product line, the 787 Dreamliner, is a brand new, revolutionary product in the market. As such, the customer, not having a previous experience with that particular product, its impact or how it would fit into their own product portfolio would have to perform a complete benefit/risk analysis.Such investigations are including but not limited to: product specifications, their own price limits, contract payment terms, order quantities, delivery times and service terms. Without an investigation on the new product, the buyer can only leverage historical experiences from Boeing on different pr oduct lines and the company’s business reputation. This is not enough to make a purchasing decision. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline?Customers looking to invest in the Boeing 787 Dreamliner will undertake a Complex Buying Behavior for New Products. This behavior is identified for customers who are highly involved in the purchase and perceive significant differences amount brands. Consumers are highly involved with the product is expensive, risky, purchased infrequently or highly expressive. In the situation of buying the 787 Dreamliner, the purchasing cycle can take years of investigation and negotiations before the final contract is signed or the purchase is made.The length of the purchasing cycle and the behavior of the customer is identified by a number of stages, and these happen after the customer first identifies their need f or the airplane. After identifying if there is a need for the Dreamliner in the business, the customer will then go through a learning process about the product. They will investigate the 787 Dreamliner, compare the benefits and features with other competitive offerings. The customer will most likely analyze their finding through a comparative analytical model to help identify differences in the product and the value of those differences.Not only will the customer look at the core benefit of the product, the product itself, but the customer will also analyze the augmented product levels available to them (such as, warranty, maintenance, financing planners, engineers). It is during this evaluation that Boeing can be instrumental to the customer by managing the customer relationship by offering up an extensive team of company specialists all dedicated to finding ways to work closely with customers through the lengthy buying/discovery process. From here, the customer will develop first beliefs about the product itself.With only 2 competitors in the market for this type of product, the customer may already have a belief or attitude about the company itself (Boeing). It is now, that the customer will develop a belief, and then an attitude about the product and how the Dreamliner will fulfill their needs and what benefits it will bring to their portfolio. From there, the customer will make a purchase choice. A significant point is, that with this buying behavior, the cognitive dissonance the customer feels is relatively low, provided that the Boeing meets and provides the service and benefits that it marketed to the customer, thus providing customer delight.If Boeing fails to meet the criteria it set forth with the customer, than, as direct relationship with the price, the cognitive dissonance is very high. In contrast to a long buying cycle and decision making process that customers make in purchasing an airplane to round out their portfolio. The end user (the buye r) goes through a much shorter decision model and most likely fall in the Dissonance-Reducing Buying Behavior or even the Habitual Buying Behavior. I will review the Dissonance-Reducing Buying Behavior first.The Dissonance-Reducing Buying Behavior is when the buyer identifies a need they have (flying to a destination), that they are highly involved in the purchase as it maybe be an expensive, infrequent or risky purchased, BUT they see little difference among brands. As such, although the purchase price is expensive, and the buyer doesn’t see much difference between brands, the buyer may investigate options (shop around to learn what is available for pricing) but will buy relatively quickly.Provided that all pricing is relatively equal in the market (no large seat sales to take advantage of), the customer may do a preliminary scan of price offerings, stop overs, flight times et cetera; the customer will ultimately make a choice and purchase a ticket. As with most purchases, c ognitive dissonance will occur with this purchase. It will most likely not be over price, as all options available were of equal value, but it can occur from the service the buyer receives from the airline, or even through beliefs transferred from other’s experiences with that airline.The Habitual Buying Behavior occurs under conditions of low customer involvement and little significant brand difference. A significant portion of this buying behavior is based on the repetition of the product by the buyer. If the buyer is a frequent flyer, to him/her it may not matter about services, but about brand familiarity rather than brand conviction or brand loyalty. Once again, providing that price is not a factor in the buying decision, the buyer will continually return to the same airline out of habit provided that (s)he does not have a bad experience.As it is with Dissonance-Reducing Behavior, cognitive dissonance may occur, but most likely when the buyer receives bad service. Given that business and consumer marketers use many of same segmentation variables, which of the four categories of segmentation variables on page 242 of the textbook has Boeing used in planning for the 787 Dreamliner? Explain. Faced with a sullied reputation and suffering financial situation, Boeing fought back by first looking at the market and their products. They identified an opportunity in the mid-size wide-body market.Their current product line did not have the depth required to attack this market. When developing the Boeing 787 Dreamliner, Boeing segmented their marketing tactics to Psychographic Segmentation, specifically targeting Benefits Sought. This segmentation group divides buyers according to the different benefits they seek from the product. With this understanding and segmentation in mind, Boeing not only developed a product to fit into this category, but Boeing focused on improving the â€Å"standard† design including a number of significant changes, (benefits ad ded).Boeing worked on adding â€Å"ground breaking innovations that would translate into true benefits for its customers, the types of benefits that would stand out to buyers and executives at major airlines†. The Boeing 787 Dreamliner brings the speed range and capacity of the big jumbo jets to the mid-size market. It is designed to be the world’s lightest and most fuel efficient passenger jet, providing cost savings to their corporate customers, who in which could pass along the savings to their customers, driving business and market share.Adding on to this innovation, Boeing developed additional product innovations in the 787 Dreamliner. Such innovations bring 20% less fuel consumption than comparability sized planes, an interior that offers a flexible design aimed at providing multiple configurations for seating capacity, increased cargo capacity, enhanced safety and technology to cut departure delays and improvements to the passenger travel experience.These change s or innovations are designed to provide their corporate customers with financial benefits through cost savings on fuel and cutting down on departure delays. The enhanced safety technology also provides a costs savings for the customer with increased safety provisions, and maintenance requirement reporting that can lead to reduced down time. The final advances, although aimed at the end user (the flyer), also promote a benefit to the customer. The customer can promote their flights to the flyer† and boast of the 60% noise reduction, more legroom, lighting that automatically adjusts to time zone shifts, and higher cabin pressure and humidity which reduce the common flying symptoms. By developing the 787 Dreamliner with innovations, cost savings, an end user comfort, Boeing was able to segment their market and target their product to the customers most interested in products that provide them with additional benefits. Identify and discuss the sources of competitive advantages fo r the 787 Dreamliner.Although the 787 Dreamliner has a â€Å"hefty† price tag, as compared to comparable models, at $168M, it also offers a number of competitive advantages over the competition: †¢ Worlds lightest and most fuel efficient passenger jet o Single piece fuselage made of lightweight carbon materials, eliminating 40000-50000 fasteners and 1500 aluminum sheets o Requiring 20% less fuel than comparable models o Fuel range of 8500 nautical miles and reaching speed of Mach 0. 5, bringing big jet speed and range to the midsize market, rivaling the jumbo jets o Innovations in safety technology o Technology in cutting departure delays and ground based com o Self-monitoring vital functions with maintenance reporting technology to cut on down time o Multiple interior configuration o Increased cargo space †¢ The flow through (or advantages aimed at the end user or flyer) are to reduce long-haul flying misery and to better imitate the life on the ground: o 60% quiet er than other planes in its class More leg room o Lighting that automatically adjust to time zone shifts o Larger over-head capacity to reduce content damage o Cabin pressures and humidity higher to reduce symptoms of flyer promoting a more comfortable ride o 19 inch self-dimming windows o Wireless internet o Entertainment system By looking at the entire flying experience, from maintenance, crew and the passenger, Boeing was better able to create a product that has distinct and definable advantages over that of its competitor.

Femme Fatale in Film Noir - 2241 Words

The term film noir was coined by French critics for 1940s-50s American films that shared a dark sensibility and a dark lighting style, such as Double Indemnity (1944), Out of the Past (1947), and The Postman Always Rings Twice (1946). Many theorists related the common noir attributes and aesthetic elements to a post war society characterised by insecurity about gender roles, the economy, changing definitions of race, and nuclear technology. One of the cultural problems the term genre attempts to address is the gender question. The familiarity of the femme fatale character across film noir is the predominant cause for discussion amongst feminist theorists. Feminist theorists became, and still remain, interested in the womans portrayal in†¦show more content†¦The classic femme fatale in forced to resort to murder to free herself from an unbearable relationship with a man who would try to possess and control her, as if she were a piece of property or a pet. According to Sylvia Harvey, author of Womens place: The absent family, the women of film noir are presented as prizes, desirable objects for the leading men of these films. The femme fatales unique power is her brazen willingness and ability to express herself in sexual terms. By this the femme fatale threatens the status quo, and the hero, because she controls her own sexuality outside of marriage. She uses sex for pleasure and as a weapon or a tool to control men, not merely in the culturally acceptable capacity of procreation within marriage. Her sexual emancipation commands the gaze of the hero, the audience, and the camera in a way that cannot be erased by her final punishment. Attempts to neutralise the power and blatant sexuality of the femme fatale by destroying her at the end are usually unsuccessful, because her power extends beyond death. Noir films immediately convey the intense sexual presence of the femme fatale by introducing her as a fully established object of the heros obsession. Sinc e the camera often represents the heros subjective memory, revealedShow MoreRelatedWestern Vs. Noir : An Exploration Of Genre In True Grit1740 Words   |  7 PagesAustin Briggs Degener WR100 29 October 2017 Western vs. Noir: An Exploration of Genre in True Grit Even though the novel had already been adapted into a film once, in 2010, the Coen brothers decided to take a swing at their own version of Charles Portis’ classic western, True Grit. Comparatively to the book and even Henry Hathaway’s 1969 film adaptation, however, the Coens have crafted the story into their own. Mattie’s bildungsroman is more uncompromising and realistic, the relationships MattieRead MoreSunset Boulevard, directed by Billy Wilder1021 Words   |  5 Pages Film Noir is a fairly self-explanatory name. 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TheRead MoreEssay on Chinatown as Film Noir838 Words   |  4 PagesChinatown as Film Noir   Ã‚  Ã‚  Ã‚  Ã‚  Films that are classified as being in the film noir genre all share some basic characteristics. There is generally a voice-over throughout the film in order to guide the audiences perceptions. These movies also involve a crime and a detective who is trying to figure out the truth in the situation. This detective usually encounters a femme fatale who seduces him. However, the most distinctive feature of the film noir genre is the abundance of darkness.      Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  RomanRead MoreCharacter Analysis Of Femme Fatale734 Words   |  3 Pagessuspicious call. When confronted, she lies once again, and tries to act as a helpless woman- crying, in need of a strong male to rescue her. All these actions, portray Evelyn as a true femme fatale. The key difference Evelyn’s character receives that a true femme fatale lacks is sympathy from the audience. The femme fatale doesn’t have a moral code. She is selfish, ruthless, and only thinks about herself. But as the audience finds out at the end, though Evelyn is ruthless, she is not selfish. It is finallyRead MoreAnalysis Of Double Indemnity1052 Words   |  5 PagesIndemnity is a film noir directed by Billy Wilder in 1944, and it was based on the novel of the same name â€Å"Double Indemnity† which was published in 1943. This film was nominated for seven Academy Awards, but it did not win any prize. Double Indemnity is a story about the crime of Phyllis and Neff. Phyllis plans to kill her husband to receive the claim of an accident insurance and Neff set up a scheme to get twice the amount of a clause. Although a classic â€Å"femme fatale† of the noir era, Phyllis would